For Real Consulting helps entrepreneurs, management teams, and investors make better decisions based on what is really happening inside their business.
As companies grow, complexity outpaces structure. Entities multiply, projects get bigger, decisions need to happen faster — while the real picture stays scattered across accounting records, ERP systems, spreadsheets, contracts, and management experience.
Buried in that complexity is money: margin leaking out of underpriced projects, cash tied up longer than it needs to be, opportunities nobody has time to chase. FRC exists to find that value and put it to work.
Accounting tells you what happened. Compliance protects the historical value creation. Both are necessary — and both are a cost. Neither tells you where you're actually making money, where you're quietly losing it, or what to do next. That's the layer FRC works in: interpretation, prioritisation, a CFO and COO's read on the business — aimed not at reporting the past but at improving the numbers going forward.
FRC gives founder-led and growing businesses the financial and operational leadership of a CFO and COO, without needing to hire either one full-time. We focus on the things that actually move the needle: margin, cash, and growth.
In practice, that means finding out which projects or clients actually make money and which are quietly losing it, why cash feels tight even when the business is growing, where the best returns on your time and money are hiding, and what a bank, investor, or partner is really asking when they want "the numbers."
We build the reporting and forecasts to get you there — but the reporting is the means, not the end. The end is a better margin, a stronger cash position, a deal worth doing, a clear strategic path.
We're not a bookkeeper, an accounting firm, or a compliance factory. We don't file your VAT returns or run your payroll, and we're not chasing that work — compliance is a cost to keep under control, not where the value gets created.
Our job is what sits above it: finding the leakages, the inefficiencies, and the added-value opportunities that others don't see. We turn them into margin, cash, or a deal.
Where a question needs specialist depth, we bring in the right person from our trusted network — and make sure their input lands as a decision, not a slide deck that gets applauded once and never opened again.
Our clients are entrepreneurs, CEOs, management teams, and boards who've outgrown gut feel — usually right when the stakes go up: growth, an acquisition, an investor conversation, a generational handover.
They've already sensed something's off, even if they can't quite name it. We turn that feeling into higher margin, freed-up cash, and a clear next move.
No two businesses are the same, but the leakages and opportunities often look alike across industries. We start from your actual numbers, your team, your systems — then apply what we've seen work elsewhere to find what's specific to you.
No more complex than necessary, always focused on what matters. Clarity means the numbers as they really are — not as anyone would like them to be. It means knowing which strategies are working and which aren't, naming the hard truths before they become expensive, and making decisions on facts instead of hope.
We tell you what the numbers actually say. The value of an outside perspective is that it has no reason to soften the truth — and every reason to name it early.
Every engagement is handled by experienced finance professionals. You get the thinking, not a delegation chain where a junior does the work and a senior signs the cover page.
We are not your accountant's affiliate and we don't sell products. That independence is what makes a second opinion worth having — and keeps our advice aligned with your interests alone.
Every deliverable is designed to drive a decision. If it doesn't help you act differently, it hasn't done its job. We're not building folders — we're improving the numbers going forward.
We work with real businesses facing real constraints. Our recommendations are built to be implemented — not presented once and quietly shelved after the meeting ends.
Where a situation needs specialist depth — tax, legal, M&A, ERP, insurance — we coordinate the right people and make sure their input lands as a clear management action.
Senior finance executive and international tax specialist with deep CFO experience across sectors and jurisdictions. Peter's expertise spans the full range of strategic finance — from management reporting and cash optimisation to cross-border tax structuring, M&A advisory, and transaction support. He brings the weight of a seasoned CFO to every engagement, with the independence to say what others won't.
Software engineer, marketer, and commercial adviser with a background in technical consultancy and contract analysis. Adam leads FRC's technical practice — including the Intelligence Engine — and bridges the gap between financial data and real-world decisions. His work sits at the intersection of finance, technology, and commercial strategy: finding what the numbers mean, and building the tools that make that clarity actionable.
Whether you need an ongoing finance partner or a one-off intervention — start with a conversation. No obligation, no pitch deck.